Case Studies

DECA’s Annual International Career Development Conference


For two consecutive years the Distributive Education Clubs of America (DECA), an international association of high school and college students studying marketing, management and entrepreneurship, has called upon Angel Enterprises to develop and execute a creative media relations strategy surrounding their Annual International Career Development Conference (ICDC).  DECA’s ICDC brings over 15,000 students from around the country and the world together in a different location each year to compete for millions of dollars in cash and prizes.  In addition to providing general media relations services, Angel has facilitated critical introductions with several important new media partners that have already been fruitful and mutually beneficial.  Throughout the course of our relationship, Angel has assisted DECA with ensuring that the exceptional students who participate in the ICDC get the local and national attention and prominence they deserve.

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