Case Studies

Purple America’s The Purple Tent


When Purple America, a leading nonprofit in the national conversation to enable more civil discourse in this country, decided to host a multi-day series of panel discussions under “The Purple Tent” during the 2016 Republican National Convention in Cleveland, OH, they reached out to Angel Enterprises (Angel) to lead the overall strategy and mechanics of the event.  Working with the leadership team of Purple America, Angel helped the organization develop a fascinating and high-powered three-day event from soup-to-nuts that aptly reflected and amplified the organization’s mission.


Angel’s team worked under tight time constraints to successfully host one of the premier events of the Republican Convention on how to use meaningful dialogue as a bridge to more thoughtful and constructive conversations on today’s most important issues.  By utilizing its broad network, Angel secured a number of high-level panelists for the three-day long event, including Dr. Ben Carson (nationally renowned neurosurgeon and former Presidential candidate) as the keynote speaker, as well as representatives from Rock the Vote, Facebook, ABC News, and many more think tank, media and political organizations. In tandem, Angel’s team effectively launched a widespread national and local media campaign that resulted in a multitude of print, radio and TV coverage, as well as a robust social media campaign that reached more than one million social media followers.

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